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Green Shield has been rapidly adopted by major advertisers as the gold standard for greenwash prevention.
The creative leadership carousel continues to turn. David Lubars recently announced his retirement after four decades at BBDO. Chris Beresford-Hill, who had been at Ogilvy as president of advertising for [...]
The NCM-facilitated contest continues to grow in the U.S.
How the creative agency is designing events for dynamic engagement, onsite and online.
The longtime BBDO chief creative is set to retire after four decades in the industry.
Agencies reported that fixed pricing was the most popular model of compensation, followed by hourly rate fees.
Agency Croud is working to help brands reach Gen Z and Gen Alpha.
Design veteran Jason Brown will shape the agency's long-term growth plans.
Creative and design agency CBX's Rick Barrack is driven by excellence.
There are better, more collaborative ways for ad agencies to structure payments today.
In addition to chief development officer of Mycotoo, she has another title: vibe curator.
Stagwell's Gale uses technology to respond to RFIs quicker, with more strategic prowess.